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Create a blog: Create your own blog in 5 steps (for beginners)

Would you like to start your own blog?

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You’ve arrived at the correct location, then. I’ll show you how to launch your own blog in less than 10 minutes.

This is actually a fairly simple process if you know what you’re doing.

Additionally, prior technical experience is not required.

You may create your own blog and publish your first article right away by simply following this step-by-step tutorial.

Sounds good?

Then let’s get started

Why you should create a blog

Before we take a look at the individual steps, I would like to briefly explain why you should create a blog in the first place:

  • You create added value

You are a contact point for information in your subject area. You help people! By providing them with information, answers to their questions and solutions

  • You can earn money with it

You can build a real business from nothing and even make a living from it. Take a look at    how bloggers earn money here: How do bloggers earn their money?

  • You have a huge reach

The entire world is available to you on the internet and you only need very little money to run a blog

All right, future blogger… Here are the 5 steps to successfully launching your blog!

5 Quick Methods for Beginning a Blog

In this section, I’d like to guide you through the 5 steps you must take to begin blogging:

Now that we’ve covered every stage, let’s get your blog up and running quickly!

Step 1: Select the blogging platform

A blog platform is the first item you’ll need in order to launch your blog.

What does the term “blog platform” mean?

The technology that powers your blog is known as a blog platform.

Here, there are essentially two options available to you:

  • There is a free service available.
  • You might make use of a licensed provider.

What are the differences between the two options?

The individual points are explained in detail here:

Free version – the advantages and disadvantages

There are numerous providers where you can create your blog for free.

These providers include, and, as well as the free versions of Wix and Jimdo. These providers are great for those who aren’t too serious about blogging.

Although all these platforms are free, they all have serious disadvantages:

Disadvantage 1 : You will not have your own domain

The Internet address of your blog will always have an appendage of the respective service and end with .com.

The problem with this:

Such a domain does not look very appealing and therefore appears very unprofessional or dubious to many visitors.

Tips: Avoid having an appendage in the domain whenever possible.

Disadvantage 2 : Your blog is massively restricted

You are drastically limited in terms of the options for handling and expanding your blog. The free services only provide you with simple construction kits with comparatively few options. In addition, such a blog can hardly be monetized, if at all. This prevents you from ever earning money with your blog or making a side income from it.

Disadvantage 3: You don’t own the blog

This is perhaps the biggest disadvantage of all:

You are registered on a platform and your blog is just a subpage of the respective service, so to speak. The control over the hosting and therefore also over your blog falls completely into the hands of this service.

In theory, your blog could be deleted in the worst case scenario. That would really be an extreme case, but the idea that all the hard work, all the countless hours of writing could be gone from one second to the next makes me feel queasy…

The benefits:

  • The providers are free of charge
  • The blog services are (relatively) easy to use. However, this also comes at a price: you lack a lot of setting options that are essential for a professional blog presence
  • My advice: If you only want to start a small hobby blog and are absolutely sure that you never want to treat blogging as something more serious, then the free option is the right one for you.
  • For everyone else: Go the professional route, you won’t regret it. I guarantee it! (I’ll show you how to create a professional blog in the next section)

If you’ve decided to get started with a free blog, read my practical step-by-step guide on how to set up your free blog with or

Professional version – everything you need to know

Now we come to the professional option. If you want to set up a blog in the long term and can imagine earning a lot of money with it or want to leave the option open, then I highly recommend the professional option.

This costs a maximum of 5-10 dollars per month and opens up a world that you can only dream of with a free service.

The advantages of the professional version:

Advantage 1: Your own hosting

In order for your blog to be accessible on the Internet, it must be located on special servers (for example Webgo) provide you with the required storage space on such servers. You have full control over the data and the blog belongs to you.

With hosting, you can move your blog to another hosting at any time, take it offline for a short time or move it to a new address (domain). None of this is a problem with a professional host!

Here I’ll show you how to register with the host “Webgo” and create a professional blog with just a few clicks: Create a professional blog: The step-by-step guide.

Advantage 2: Expert domain (web address)

Additionally, you can use your hosted to register and instantly use your own domain name (e.g., Since it is included of the hosting package, there are no extra fees associated with this.

Selecting your domain is a crucial step in starting a blog. It is your flagship product and perfectly captures the image of the brand you are creating and promoting via your blog.

A good domain name should therefore be short and easy to remember, and it should directly link to the subject of your blog.

Advantage 3: WordPress is the world’s greatest blog platform.

It’s time to install WordPress after deciding on your host and domain. WordPress is the blogging platform that simplifies the process of managing your entire blog.

WordPress? Hold on for a moment. Didn’t the free versions come with that already?

Indeed, given that WordPress comes in two versions:

  • One is available at as a limited blog service (see free version)
  • Additionally, once using the professional edition of WordPress at

Within two minutes, you can install WordPress with only one click with any competent host. The blog software is available for free.

I’ve included extremely basic instructions below that show you how to accomplish this:
Putting together a business blog: The useful, step-by-step instructions

WordPress is the only blogging platform I use, and I heartily suggest it to you. You can do anything on this platform.

Your blog is entirely customizable in terms of both style and management. You have every option available to you for growth and action.

Over 30% of all websites use WordPress, which was developed primarily for bloggers. It is a good, adaptable, and useful platform.

Therefore, start off as a professional if you want to create a genuinely effective blog.

I provide a detailed, step-by-step instruction on how to set up a professional blog here, which you can read if you want to create a genuinely successful blog.

Tips: The professional option with your own domain, hosting, and blog system WordPress is the ideal choice if you are serious about your blog. Definitely not an issue should be the $5–$10 monthly charges. In the event that you decide against going this path and your content is forced to use a free service, you'll merely become irritated later.

Step 2: Design your blog

Now that you’ve chosen your platform, it’s time for the creative and cool part… (Reminder: Here are the practical step-by-step instructions on how to set up your professional blog)

The design and layout of your blog. Both are extremely important. Because first impressions count on the Internet too.

Visitors form an initial opinion of your blog within seconds.

With the professional version with WordPress, all doors are open to you here. You can design and create your blog however you want.

The magic word for this is: theme

The theme is responsible for the visual appearance of your blog.

You can think of it as the outfit of your WordPress blog. It’s like a design template that defines the look of your blog.

You can make individual changes to it at any time and customize the layout and design according to your wishes.

Step 3: Use plugins and tools

Every successful blogger works with plugins and tools. You should definitely do the same right from the start.

What are plugins?

Plugins are additional modules that you can use to expand and improve your blog on various levels.

For example, you can optimize the security and speed of your blog.

Or make your life much easier in search engine optimization with a plugin like “Yoast SEO”.

Under the menu item Plugins -> Install you will find thousands of free plugins to download within WordPress.

What are tools?

Tools help you to make progress with your blog and provide you with strategic clarity and, above all, an overview.

I would like to introduce you to two tools that make every blogger’s heart beat faster:

  • Google Analytics: When it comes to web analytics, this tool is an absolute must. It allows you to see how many visitors your blog has, where they come from and how they behave on the blog.
  • Google Search Console: This tool is fundamentally important for search engine optimization. You can see how your blog ranks in Google, you can have pages indexed in Google and you can also find out directly from Google if there are problems with your blog.

It’s best to integrate both tools right from the start. Both are free of charge. Make sure you use Google Analytics in compliance with data protection regulations.

Step 4: Write useful content

Now that your blog is up and running and you have familiarized yourself with WordPress, it’s time to get down to business:

Now it’s time for your first article. But before you dive right into writing, I want to give you a few tips on how to write great content that your readers will love…

Put your reader at the center

You write primarily for your readers, not for yourself.

There are far too many bloggers out there who write articles that unfortunately don’t really interest or help anyone (or very few). And that’s a real shame for all the work and effort that goes into it.

Solve your readers’ questions and problems

Blogging is all about creating real value for your readers. Only then will you be able to attract readers to your blog in the long run and ultimately make money from it.

Always write in “you” form

The Internet is a personal medium. That’s why you should always write in good communication, because that’s what’s easiest to read and most personal.

If you want more tips on how to write great copy, check out this article I wrote:

What should you keep in mind when writing blog posts?

Try to write as simply and clearly as possible. Everyone should be able to understand what you write.

A little test: Give your text to a fifth grader to read. If he understands it, you have written a good text.

Complicated texts with exaggerated language and lots of technical terms tend to be poorly received.

Tip: Read your texts out loud. You’ll quickly notice whether they sound simple and fluent.  

What does good structure look like?

Clear, structured, and organized content makes for a great blog post. Remember, this isn’t a novel-writing project.

Much of the Internet is “scanned”. This means that readers scan articles rather than reading them from cover to cover, skimming and stopping at the most intriguing part. Individuals want to select the essentials quickly and efficiently.

In addition to a clear summary, a well-structured article with subheads, short paragraphs, lists, etc. makes life easier for readers who read publications from top to bottom.

A well-written article is not only effortless to read, but also allows you to quickly identify the most important details as you scan through it.

Step 5: Helpful resources for blogging beginners

There is a lot to learn as a new blogger because you are venturing into an unfamiliar territory. Especially in the early stages, there is a lack of experience and understanding. You are also sure to make some mistakes.

However, by taking note of what others who have already established a successful blog have learned, you can avoid many mistakes right from the start.

You’ll get there a lot faster if you have the right information and a plan.

Now that you know these 5 steps, you’re ready to start a profitable blog!

Also read : here


Here I have summarized some questions and answers that I hear again and again from blog newcomers. You may also have some questions on your mind and I want to answer them here. (If one of your questions is not answered here, please leave me a comment below. I’ll be happy to help you!)

How do you find the right topic or niche for your blog?

With your blog topic or the choice of your niche, you set an important cornerstone for the later success or failure of your blog.

Therefore, you should not act hastily here, but take plenty of time and give it plenty of thought. Two most important factors in your choice are

  • You should enjoy the topic
  • The topic should also have potential

To choose the topic that’s right for you, take these three steps:

1. Select a topic.
You have strong feelings about the subject, or at least a passing interest in it.
You don’t have to be a complete professional; you just need to have some experience or expertise in this field.

2. assess the topics
Do I still want to write about this topic in 3–5 years?
Will I still be able to write about this topic in 3–5 years? (Will it remain relevant?)
Does the topic offer enough potential?
Can I achieve my goals (also financially) with this topic?

3. analyze the potential of the topic
According to search volume in Google
According to competition
According to financial potential

If you want to know exactly how to find your topic, then read my detailed guide to finding topics. In it, I show you step-by-step how to find the right topic for you.

How much does a professional blog cost?
For an overview of what a professional blog costs, click here:

Hosting: Depending on the provider and package, this can range from $5 to $10 per month. Many providers offer free service for the first few months.

Domain (free): Since your domain registration is part of the hosting service, there is no extra charge for registering your own web address.

Platform (free): Most hosting companies offer WordPress for free, which can be installed with a single click. (I demonstrate how to use Webgo for this here).

WordPress offers thousands of free themes for layout and design options. These themes can be either paid or free. But there are also more advanced and customizable premium themes available. These used to cost anywhere from $20 to $50.

What about Wix or Jimdo?
A lot of people ask me if Wix or Jimdo are any good. Can’t I make my blog with them?
My answer to that would be:

If all you really want to do is create a small side project blog, Wix or Jimdo are good options.

See this section for more information.

Note : Wix and Jimdo also offer professional packages.

Jimdo: The most affordable option starts at $5 per month. Jimdo offers free domain registration and hosting for the first year. After that, the domain costs $20 per year.

Wix: Their cheapest monthly subscription is $4.08. However, we strongly advise against this because Wix will display ads on your blog. The first inexpensive option is $8.25 per month (ad-free). Unfortunately, you will need to use a third-party registrar to register domain yourself. After that, you can link it to your blog using Wix.

How do you get traffic?
Many people think that they just have to write a few articles and then the visitors will come all by themselves. But let me tell you, that’s a total fallacy. Nobody comes out of the blue and then the disappointment is often great when the visitors don’t show up and nothing happens.

The reality is this:
You have to take care of the visitors yourself and actively pursue blog marketing.
You can think of your blog as a small tree in a big forest. There are thousands of blogs out there. Your job now is to make your blog stand out and get it noticed by the masses.

Let’s take a look at the sources of traffic to a blog:
Google and other search engines
Links to your blog from other websites/blogs
Social networks like Facebook, Instagram, Twitter or Pinterest

Some actions you can take
Publish relevant, high-quality articles on a regular basis. This lays the groundwork for
Perform search engine optimization (SEO)
Build links to your blog (good for SEO) and comment diligently on other blogs
Participate actively in social networks and forums. For example, there are now large groups on Facebook that cover a wide range of topics.

How to make money as a blogger?
There are many different ways to make money with a blog… (Be sure to check out my case study where I show you how bloggers make money).

Here is a small overview:

Own products: Digital products like e-books or even physical products
Affiliate Marketing: You recommend or link to products. If someone clicks on the link and buys the product within a certain period of time (usually 30 days), you receive a commission.
Advertising: You post ads on your blog and get paid either by a fixed price, per click, or by the number of views.
Consulting and services: Coaching, seminars, one-on-one consulting, services in your field, speaking engagements, training.
Paid posts: You get paid for publishing a specific blog post (e.g. about a product).
Other opportunities: Blog sales, events, premium content, link sales…

Google and other search engines
Links to your blog from other websites/blogs
Social networks like Facebook, Instagram, Twitter or Pinterest

A few things you can do:
Publish relevant and quality articles on a regular basis. This will lay the groundwork for
Perform search engine optimization (SEO)
Build links to your blog (good for SEO) and comment diligently on other blogs
Participate actively in social networks and forums. For example, there are now large groups on Facebook that cover a wide range of topics.

Compared to the professional version with WordPress presented above, however, both providers also have their limitations.

And the costs are at least the same,and you won’t save any money.

Tips: I would personally advise you to go the professional way with WordPress.

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